Visual Identity Design
A clear visual identity helps people recognise your brand across websites, print materials, offices and vehicles. Kala Ruudus creates names, logos and visual identity guidelines, then applies the agreed design to the materials your organisation needs.
Tell us whether you are launching a new brand or updating an existing one. Share your audience, current materials, intended uses and deadline so we can define the scope of the design work.
Logo Design
A great company needs a great logo. And sometimes a product of the company needs its own logo to be designed as well! Logo designs that are unique, interesting, functional and to-the-point are all made in Kala Ruudus. We make the logo tell a tale either about the company’s field or way of business, including its values in it.
The crucial differentiation of any brand or product starts with its visual identity, from designing a great logo.
Corporate Visual Identity Manual Design
When the logo is designed it’s time to establish the visual style of the brand in all channels. Keeping a consistent look, your clients understand and remember you much better. You also look more trustworthy.
Corporate Visual Identity Manual (CVI, CIM) consists of visual examples how to show the brand in different channels. How the logo should be used, and how it should never be used on a design. What are the font styles and colours of the brand and how to use them. Are there any patterns that add to the look. And how the company’s business cards, branded cars etc should look like.
Office Branding and Vehicle Design
The office of a company, its vehicle fleet and sometimes employees’ working clothes are marketing communication channels like any other. We help you to design and brand your office space and make your vehicles look attractive and work as a great communication channel with thought-through designs.
Portfolio
Read about selected projects (in Estonian)
LITHME Augmented Reality
LITHME Virtual Reality
Explainer video: Emergence of Surface Forms
Explainer Video: New Rules of Flying Drones
Web design/coding: AIRPA
Video installation: March deportation 70
Business gift: Net Group
Web design: Tiigriorg
Web Design: Directory of SaaS
Web design: Hingele Pai
E-card: Parliament of Estonia 2018
Business gift: Stokker
Print ad: Nopri
Print ad: Books
Logo design: Vertical
Logo design: Marjamaa development
Logo design: La Rumbi restaurant
Ad on Bus: If you drive, then drive
Roll-up ads
Outdoor ad and roll-up: Roclite
Web Design: Kasvaja.net
Web design: If you drive, then drive
Outdoor ad: Road Safety for Young People
Identity Design: Radius Machining
Logo design: Estonian Institute of Human Rights
Logo design: Mündriku Residence
Logo design: Yoga festival
Logo design: Fenomen
Funny print ad: Veski Mati pasta-tester
Logo design: Oru Hotel
Logo design: Elemental
Identity design: Krausberg
Exhibition Design: Polar Bears in Tallinn Zoo
Product video: Ella Hopfeldt
Explainer Video: The Energy Check
Explainer video: Climate Change Explained
Conference video clip: Human Rights in the Digital Age
E-card: Parliament of Estonia
TV Ad: Road Administration, distractive driving
TV Ad: Road Administration for Kids
Explainer Video: Football Ticketing System
Web Design: Folderit
Model: Autoekspert
Model: Koostootmisjaam
Event: Liisi Liising 20
Event: Children and Young People conference
CONTACTS
Advertising agency Kala Ruudus
Reg. code: 10280963
Telephone: +372 631 3388
E-Mail: kala@kalaruudus.ee
Questions about logo and visual identity design
How does a logo differ from a visual identity?
A logo is one element of a brand. A visual identity also defines colours, typography, design principles and their use across materials. The scope depends on whether you need a standalone logo or a system for your website, print, office and other applications.
What should I include in a logo or identity brief?
Describe your company or product, audience and intended point of difference. Include your existing logo and materials, planned applications and deadline. If you are refreshing an identity, explain which elements need to remain.
Which files and guidelines should be agreed before design starts?
Agree which logo versions, web and print files, and usage guidance are required. Consider light and dark backgrounds, small display sizes and the intended print methods. The extent of the brand guidelines and supporting materials should be defined in the quote.